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laura norris
laura norris

  • VALÉ

  • VILLEGAS

  • DIGITAL

  • DESIGNER

  • VALÉ

  • VILLEGAS

  • DIGITAL

  • DESIGNER

  • welcome

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  • v.01

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  • portfolio

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  • ©2025

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  • crafting since y:2017

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  • design leader

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  • welcome

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  • v.01

  • —

  • portfolio

  • —

  • ©2025

  • —

  • crafting since y:2017

  • —

  • design leader

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about

I

about

I

I’m Valé Villegas — a design leader and equity advocate, turning simple ideas into powerful, real-world experiences for over 8 years.

I help teams overcome complexity, align around purpose, and design experiences that work—for users, stakeholders, and the people building them.

My work blends systems thinking, equity, and deep listening — making space for what people need, even when they don’t have the words for it yet, and guiding teams toward solutions that are both thoughtful and possible.

MORE ABOUT ME

MORE ABOUT ME

MORE ABOUT ME

case studies

II

case studies

II

case studies

II

Public Sector

Claiming Relief

Designed a Federal Agency's claims platform adopted by 3 claims offices, used by 200+ staff, and responsible for over $1B in processed disaster aid.

Slide with the heading “What is our North Star Vision?” and supporting text: “A guided experience to navigate users and track the Claims Process.”

Public Sector

Claiming Relief

Designed a Federal Agency's claims platform adopted by 3 claims offices, used by 200+ staff, and responsible for over $1B in processed disaster aid.

Slide with the heading “What is our North Star Vision?” and supporting text: “A guided experience to navigate users and track the Claims Process.”

Public Sector

Claiming Relief

Designed a Federal Agency's claims platform adopted by 3 claims offices, used by 200+ staff, and responsible for over $1B in processed disaster aid.

Slide with the heading “What is our North Star Vision?” and supporting text: “A guided experience to navigate users and track the Claims Process.”

Financial Services

Starting Strong

Reshaped onboarding for a national bank by mapping small business mindsets and supporting a strategy to scale across app and web.

Financial Services

Starting Strong

Reshaped onboarding for a national bank by mapping small business mindsets and supporting a strategy to scale across app and web.

Financial Services

Starting Strong

Reshaped onboarding for a national bank by mapping small business mindsets and supporting a strategy to scale across app and web.

Retail Innovation

Beyond the Register

Co-designed a new in-store checkout experience for a national retailer—informing the service strategy now rolling out nationwide.

An infographic summarizing the “Checkout Modernization” project. The page introduces two project phases: Experience Design and Service Design, with accompanying stats about stakeholders interviewed and field research activities. The lower half of the image highlights current state pain points like loyalty, returns, upselling, and coupons. It ends with “CX Outcomes,” including shopper mindsets, service blueprints, and CX concepts, and a thank-you note at the bottom. The color scheme is a mix of red, pink, and beige with iconography and illustrated figures.

Retail Innovation

Beyond the Register

Co-designed a new in-store checkout experience for a national retailer—informing the service strategy now rolling out nationwide.

An infographic summarizing the “Checkout Modernization” project. The page introduces two project phases: Experience Design and Service Design, with accompanying stats about stakeholders interviewed and field research activities. The lower half of the image highlights current state pain points like loyalty, returns, upselling, and coupons. It ends with “CX Outcomes,” including shopper mindsets, service blueprints, and CX concepts, and a thank-you note at the bottom. The color scheme is a mix of red, pink, and beige with iconography and illustrated figures.

Retail Innovation

Beyond the Register

Co-designed a new in-store checkout experience for a national retailer—informing the service strategy now rolling out nationwide.

An infographic summarizing the “Checkout Modernization” project. The page introduces two project phases: Experience Design and Service Design, with accompanying stats about stakeholders interviewed and field research activities. The lower half of the image highlights current state pain points like loyalty, returns, upselling, and coupons. It ends with “CX Outcomes,” including shopper mindsets, service blueprints, and CX concepts, and a thank-you note at the bottom. The color scheme is a mix of red, pink, and beige with iconography and illustrated figures.

Digital Health

Deciding Together

Led market validation and co-designed a digital health experience—reaching 100K+ impressions across TikTok, Reddit, and Instagram.

UI design for OHC dashboard showing user conditions, events, notifications, and trusted content.

Digital Health

Deciding Together

Led market validation and co-designed a digital health experience—reaching 100K+ impressions across TikTok, Reddit, and Instagram.

UI design for OHC dashboard showing user conditions, events, notifications, and trusted content.

Digital Health

Deciding Together

Led market validation and co-designed a digital health experience—reaching 100K+ impressions across TikTok, Reddit, and Instagram.

UI design for OHC dashboard showing user conditions, events, notifications, and trusted content.