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©2025
crafting since y:2017
design leader
Public Sector
Designed a Federal Agency's claims platform adopted by 3 claims offices, used by 200+ staff, and responsible for over $1B in processed disaster aid.
Financial Services
Reshaped onboarding for a national bank by mapping small business mindsets and supporting a strategy to scale across app and web.
Retail Innovation
Co-designed a new in-store checkout experience for a national retailer—informing the service strategy now rolling out nationwide.
Digital Health
Led market validation and co-designed a digital health experience—reaching 100K+ impressions across TikTok, Reddit, and Instagram.
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